In the desert, 40km outside of Riyadh, a storm was brewing. MDLBEAST, an entertainment company anchored in the Kingdom, wanted to harness its energy to create something so powerful – the world would take notice. A high-octane, barrier-breaking multi-genre music festival – powered by people. An event so deeply rooted in music, entertainment, and innovation that would change people’s perceptions one beat at a time and become a catalyst for Saudi youth.
Soundstorm Music Festival
