Lyft was looking to launch their new initiative LyftUp, in collaboration with NBA star LeBron James and Uninterrupted, which provides transportation access across the country for those who need it most. Lyft wanted to create a major surprise and delight moment for 50 unsuspecting teens and unveil their new program which has the potential to alter the future of these young adults. Follow the journey as we transformed the Harlem YMCA into a branded arena for Lyft’s big reveal.
LyftUp Launch Event
