Each year, Sneakerheads travel from afar to interact with Nike through immersive experiences, and for the opportunity to score high heat, limited-edition releases during All-Star Weekend. The Jordan Brand wanted to up the ante for this year’s All-Star weekend in MJ’s hometown, transforming the General RL Jones Armory in Chicago into an innovative consumer activation and a spectacular spectator venue for the Chicago Public Schools Final Four Championship.
Jordan Brand HUB23 All-Star Weekend 2020
