Jordan All Star Weekend 2024

Jordan Brand set out to elevate the game of fan engagement at the NBA All-Star Weekend Crossover Space, aiming to deliver a next-level experience that would redefine how members interact with the brand. Teaming up with productionglue, Jordan blended its legacy with cutting-edge digital innovation, creating a dynamic arena where fans could showcase their finest moments. The playbook called for a strategy that merged Jordan’s ethos with the latest in technology, encouraging the community to engage in a way that felt both revolutionary and deeply connected to the spirit of basketball’s biggest celebration.