In the fall of 2017, Extra Crispy partnered with Splenda to promote their new and innovative Splenda Naturals sweetener. productionglue produced and managed a food truck tour that spanned eight cities featuring eight local chefs who each created a signature iced coffee drink sweetened with Splenda Naturals.
Blizzard’s Overwatch League is raising the bar on multi-player gaming through its professional eSports league. A place where edge of your seat competition gives way to stunning defeats, producing a thrill ride for its deeply devoted fan base. To ensure that these events were a truly exhilarating arena experience, we were brought in by Blizzard Entertainment as their production partner for their 2019 and 2020 events.
In the fall of 2017 Nike had a lot to tell the world. They had secured the NBA contract to produce the new league uniforms, redefining the player experience, and revolutionizing the consumer’s connection to their favorite players. The uniforms incorporate NFC Connect technology allowing fans to link to player stats and experience the game like never before. For this pivotal industry and consumer announcement, Nike wanted to defy the rules. To unveil the most technically advanced athletic wear ever created in a whole new way.
Gitano was looking for a team to transform a 24,000 square-foot urban vacant lot into a custom-designed pop-up restaurant and tropical oasis worthy of NYC’s top tastemakers. Their vision was to bring a bit of Tulum to SOHO, where fashionistas could sip margaritas under the stars. This was no small feat, requiring a team of experts with robust knowledge of engineering and permitting.
Nike wanted to help women get fit for sport and styled for life. Whether they are crushing a workout, playing soccer, or training for a Marathon – having a great bra can help them reach their goal. To celebrate their sports bra and outfit women everywhere, Nike was looking to create a series of retail pop-ups.
BAll-Star Weekend was headed to LA and Nike wanted to create an event where collaborators, makers, athletes, and the community could get expressive and share their basketball obsession. They were looking to fire up the star power and supercharge what a maker experience could be.
To honor the debut of the iconic Air Max shoe and to celebrate those who dare to imagine a better tomorrow, Nike wanted to bring a Department of the Unimaginable to life in NYC – through three immersive activations designed to honor this historic achievement.
Nespresso, the worldwide pioneer in premium, single-serve coffee, wanted guests to have an enhanced experience with their product at the Tribeca Film Festival by producing a mini film fest of their own.
How do you celebrate the formation of the largest hotel company in the world? You create a spectacular pop-up activation, fill it with entertainment, games, and prizes – then invite guests and the media to come and explore.
Greenhouse is a company that produces a software suite built to aid talent acquisition teams hire more effectively. They were looking to create a conference that would put hiring front and center, be interactive and engaging, provide immersive experiences, and help attendees gain new skills.
There are a lot of female visual artists out there, 51 percent to be exact, but their work makes up less than 5 percent of all permanent collections. LifeWTR wanted to change this dynamic with a campaign that focused entirely on Art By a Woman. To support this, they were looking to build an outdoor gallery that would draw attention to this inequity.
This year at SXSW, Land O’Lakes paid homage to Copernicus, whose discovery changed how we see our place in the solar system. The Copernicus Project aimed to change attendees’ assumptions about our food system by exploring the intersection between health, technology and food safety.
Land O’ Lakes wanted to make a splash at SXSW, showcasing how food and technology intersect. They were looking to bring people together with diverse points of view including food policy experts, university researchers, authors, technology gurus, and farmers to discuss one of the world’s most pressing issues – how to feed the next billion people.
HYPEBEAST, the leading online destination for men’s contemporary fashion and streetwear, wanted to host the ultimate HYPEFEST. A place where the best brands, the most coveted footwear, and renowned artists could meet up for an off-the-hook shopping experience.
Greenhouse wanted to ensure that their 2019 OPEN Conference, celebrating leading talent makers, was as environmentally friendly as it was informative and engaging. They were looking for solutions that would minimize impact and maximize efficiency while adhering to brand aesthetics and quality.
With only 72 hours from the moment the USA won the FIFA Women’s World Cup, to the start of the Ticker Tape Parade, productionglue was called upon by the Office of the Mayor of New York City to pull off the impossible – handle the pre-show, broadcast, and the official key ceremony celebration for this unstoppable team.
The Ellis Island Honors Society recognizes first and second-generation Americans who have distinguished themselves through significant personal, professional, or philanthropic and humanitarian efforts on behalf of our nation. In 2016, they approached us looking for a team who could up the ante, produce an impactful awards ceremony, and execute it flawlessly.
The Dodo, one of the top digital media animal-focused platforms on the internet with over 2.1 billion total monthly video views, wanted to create a bark-worthy event that celebrated man’s best friend. On June 9, 2018, over 1,400 pups and their partners made their way to Brookfield Place for an experiential journey.
Shop. Listen. Discover. Make. Learn. Depop, a platform that harnesses creativity, culture, and community to transform and elevate streetwear fashion, wanted to host a three-day immersive retail experience in NYC that would showcase some of the most covetable independent designers.
How do you celebrate the opening of a $2 billion project that will cement New York City’s place as a center for tech innovation? That’s the question Cornell University asked us as they prepared to unveil the newly built Cornell Tech campus on Roosevelt Island.
When C40 was preparing to host the mayors from 45 of the world’s greatest cities in San Francisco for their annual Global Climate Action Summit, they reached out to us to design a vibrant landscape that would compel attendees to work together for a more prosperous future.
Standing out at frenetic Comic-Con is no easy trick. AMC was looking to give fans a frightful, immersive experience that would give players the opportunity to choose their own fate.
With every cable and broadcast network vying for media buyers and advertisers attention during NYC Upfront season, The CW looks to create highly innovative, buzzworthy live experiences to captivate audiences, and amplify their messaging and offerings. For over a decade, we’ve partnered with Valencia Production Partners to raise the bar, producing out-of-this-world Upfront shows for The CW, infused with artistry, creativity, and technical innovation.
Upfront season is one of the busiest times of the year for advertising agencies, brands and media buyers. A time when the biggest names in television seek to make a huge splash through their annual upfront, to attract all of those lucrative advertising dollars. Hulu is no exception. One of the original streaming platforms, they continually seek to find innovative ways to unveil new original content and their ever-growing catalog of television shows and movies.
Proving democracy doesn’t end at the voting booth, productionglue helped 10 major nonprofit foundations create a civic engagement hub—Talking Transition New York City—where everyday New Yorkers could weigh in with their big ideas and policy wishlists for the new, incoming Mayor de Blasio administration and help shape the future of their city.
A&E challenged us to up the ante for our second consecutive Bates Motel experience at SXSW. Dispensing with facsimiles, we wanted to give fright fans the real deal by building a fully operational motel – available for creepy explorations by day and nightmare-tempting sleepovers by night.
Frieze not only wanted to bring their iconic contemporary art fair to Los Angeles, they wanted to create an immersive setting that would captivate audiences and help them experience art in a whole new way. This required choosing the right location, securing the most significant and forward-thinking galleries, as well as designing and building a pop-up environment filled with surprises, where famous collectors, celebrities, and art lovers could discover the best new contemporary artists.
Since 2015, productionglue has partnered with the Friends of Governors Island to produce their annual fundraising gala, finding innovative ways to bring the spirit of the island indoors.
Presidential Elections make for riveting television, with the American public tuning in to watch the subtle shifts in the electoral map as it forms waves of color that blanket the nation. NBC News was looking to capture the public’s election enthusiasm by bringing their Decision Desk to the streets of NYC for a live broadcast.
Ellen was looking to create a magical experience for the premiere of the 13th season of her Emmy Award-winning show, Ellen: The Ellen DeGeneres Show. She wanted to premiere the new season live, outdoors, in the heart of NYC. A place where adoring fans could watch live and join in for an electric dance party.
Nike was looking to create an All-Star activation. A never-been-done-before experience that would showcase the evolution of Nike basketball and inspire young athletes to Conquer the Courts.
Cornell University wanted to bring alumni together to celebrate the landmark institution’s 150th birthday with an unforgettable theatrical tour and a parade of pageantry that would pay homage to the University’s spirited history. This spectacular show needed to inspire nostalgia and rekindle attendee’s commitment to their alma mater.
London-based Frieze asked: How might productionglue turn a blank-canvas greenfield – Randall’s Island – into a massive, must-go, contemporary arts fair that would attract over 200 global galleries, major collectors, and 60,000 art fans?
National Geographic Channel wanted to promote their new mini-series Mars with an out-of-this-world experience that would take guests on a journey of a lifetime.
Inspired by the versatility and iconic style of Nike’s Air Max line, we conceived and executed a fittingly bold brand experience – a gigantic sneakers box – to celebrate Nike’s second annual global Air Max Day.
The Governors Ball is one of NYC’s most iconic music festivals, with concert-goers and fans eagerly waiting for June to arrive. After helping Founders Entertainment launch this now epic event on Governors Island in 2011, they shifted gears and were looking for a team to help them produce this ever-growing festival in a new location.
Mr. Robot’s hacktivists lurk in the shadows. But at San Diego’s
Comic-Con? We made the USA Network hit a ubiquitous
presence.
Nike and Jordan brands wanted to team up to pull off an over-the-top All-Star immersive experience that would draw sneaker enthusiasts, influencers, and young athletes to the Mint Museum in Charlotte, N.C. where sneaker culture would be on full display.